Breezy Permits
Breezy Permits provides end-to-end marine construction permitting support for docks, seawalls, lifts, and waterfront projects across Florida. The team manages documentation, agency coordination, and regulatory approvals to help projects move forward with clarity and compliance.
About the Brand
Limited Organic Visibility: The website was not ranking consistently for service driven queries such as marine permit services, dock permitting, or seawall permit consulting, which reduced inbound discovery from search.
Unclear Service Targeting: Core permitting services were not clearly mapped to search intent, making it difficult for search engines to associate pages with specific permit needs and user queries.
Content Depth Gaps: The site lacked detailed, educational content explaining permit processes, approval timelines, and regulatory steps, limiting trust and informational reach.
Technical SEO Weaknesses: Metadata inconsistencies, weak internal linking, and limited structured data affected crawl efficiency, indexing, and overall search clarity.
Search Intent Analysis: Studied high intent keywords related to marine construction permits, dock approvals, seawall permits, and environmental compliance relevant to Florida based searches.
Audience Mapping: Identified key user groups including waterfront property owners, marine contractors, engineers, and developers seeking permit assistance.
Competitor Review: Reviewed ranking competitors to identify content gaps, service positioning opportunities, and keyword patterns within permit consulting searches.
Site & Technical Audit: Audited crawlability, page structure, metadata, internal links, and performance signals to identify issues affecting organic growth.
Improved SEO foundations by strengthening site structure, service pages, and technical elements. Content and local signals were refined to attract high-intent searches and support steady lead growth.
Built an SEO plan targeting high-value commercial and informational queries specific to marine permitting, construction permit consulting, and Florida jurisdiction specifics.
Created and optimized service pages that clearly explain steps in the permitting process, the types of permits handled, and tailored content for priority regions in Florida.
Improved local signals by optimizing NAP details, location mentions, and service-area content to better align with county-level and city-level searches.
Improved meta titles and descriptions, fixed crawl issues, enhanced internal linking to key pages, and added structured data where appropriate to improve indexation and eligibility for rich results.
Published blog posts and insights explaining complex permitting topics, regulatory requirements, and FAQs about marine construction permits to drive long-tail traffic and informational engagement.
Configured analytics tracking for organic traffic, user engagement, and key conversions to measure improvements and refine strategy over time.
Unlock Peak Performance.
Impressions
Clicks
Page Views
Keywords in Top 5
New Users
Form Submits
Returning Users
Impressions
Clicks
Page Views
Keywords in Top 5
New Users
Form Submits
Returning Users
"Clear Strategy Strong Results"
Oko Strategy
Oko Strategy was founded to craft purposeful brands, helping businesses connect meaningfully with their audiences. Combining creativity, strategy, and digital expertise, they define clear brand identities and drive growth. With our expert guidance, Oko Strategy aligned its approach to best practices in branding, digital strategy, and audience engagement, enabling clients to implement impactful strategies that truly resonate.
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