Diana’s Closet
Diana's Closet, an Australian online boutique, was founded in 2018 by Diana, fueled by her profound passion for curating and providing unique and highly personalized clothing options for women. From its humble beginnings, the business has experienced an extraordinary trajectory of growth, swiftly evolving to become recognized as one of the fastest-growing online boutiques across Australia.
About the Brand
The client was new to Facebook and didn't have a large following, which made it challenging to reach a wide audience with their content.
Even when the client was able to reach people on Facebook, they struggled to generate meaningful engagement with their posts
The client had limited experience with Facebook marketing and found it difficult to navigate the platform's complex advertising tools and algorithms.
The client had a small budget for advertising and struggled to get their message in front of enough people to drive significant results.
The client's industry was highly competitive on Facebook, which made it difficult to stand out and capture attention.
Conducted an initial consultation to understand the client's business and marketing goals
Analyzed the client's industry and competitors' Facebook pages to identify trends and opportunities
Used Facebook's audience insights tool to research target audience and develop effective targeting options.
Ran campaigns on Facebook to test different ad formats and targeting options
Analyzed the results of the campaigns and provided regular reports to the client.
We synchronized Google Ads and SEO efforts by auditing the site, refining keywords, fixing technical gaps, producing targeted content, and building authoritative links to boost search presence.
Developed a Facebook marketing strategy tailored to the client's business and marketing goals, including ad formats, targeting options, and a content calendar
Designed and created Facebook ads that were visually appealing and highly engaging, with compelling copy that spoke directly to the client's target audience
Implemented tracking and analytics tools to monitor campaign performance and measure success against established metrics
Conducted regular testing and optimization to improve campaign performance over time, such as adjusting ad targeting or creative
Provided ongoing reporting and insights, recommending refinements to the Facebook marketing strategy based on campaign results and market trends.
Achieved significant results for the client, including increased website traffic, higher engagement rates on Facebook, and a boost in sales and revenue.
Unlock Peak Performance.
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"My Business Reaches New Heights!"
Evelaniq
Evelaniq Australia partnered with us to improve the performance of its Google Ads channel after years of inconsistent results. Through focused optimisation and a clean account structure, paid advertising was transformed into a reliable and profitable revenue source.
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