La ViE MD
La ViE MD is a leading medical spa with locations in Danville and Los Gatos, offering aesthetic treatments and wellness services designed to help clients look and feel their best. With a focus on high-quality skincare, anti-aging solutions, and personalized care, La ViE MD blends luxury with medical expertise for optimal results.
About the Brand
Irrelevant Lead Volume: The campaigns were generating a high number of low-quality, unqualified leads, impacting cost-efficiency.
Broad Match Keyword Overuse: Over-reliance on broad match keywords brought in untargeted traffic with poor intent.
Weak Ad Strength: Ad copy lacked alignment with user intent, leading to low ad strength and poor engagement.
Faulty Conversion Tracking: Conversion events were either misfiring or missing entirely due to issues in GTM setup.
Ad Extension Disapprovals: Key extensions were disapproved, limiting overall ad impressions and click potential.
No Demographic Targeting: Campaigns weren’t leveraging audience data, missing opportunities for refined targeting.
Unstructured Keywords: Campaigns had overlapping or redundant keyword groups, reducing clarity and performance.
Audited the account thoroughly, reviewing performance data and verifying accurate conversion tracking.
Developed high-intent ad copies tailored to specific keywords, enhancing both CTR and conversion rates.
Conducted comprehensive competitor research to identify effective messaging angles and winning keyword strategies.
Evaluated keyword search volumes and bid ranges to guide budget allocation and forecast campaign potential.
To tackle these issues and improve campaign performance, we executed a complete overhaul
Paused all old keywords and ad groups and Added new Highly-Intent keywords.
Negatives Added negative keywords based on historical search term data
Resolved Google Tag Manager (GTM) setup errors ensured accurate tracking for form fills, bookings, and Stripe checkouts
Lowered bids for low-converting devices and focused on female and unknown audiences by excluding male demographics to optimize lead quality.
Rewrote all ads for improved relevance and Ad Strength and Reinstated disapproved extensions and added new ones (callouts, sitelinks, etc.)
Unlock Peak Performance.
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"We Received Qualified Leads"
AJA Fitness
AJA Fitness is a premium supplement brand founded by a certified fitness coach and manufacturer, focused on clean, high-quality formulas with no fillers. Built for disciplined individuals who want real results, AJA offers science-backed products with full transparency and a 30-day money-back guarantee. It’s a brand that stands for performance, purity, and trust.
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