Orbis Environmental
Founded in 2016 by Ryan Lloyd-Davies, ORBIS has built a strong reputation as a trusted consultancy, focused on easing client workload with reliable, cost-effective service. Clients stay loyal despite competition. Every client is assigned a dedicated Project Lead, an experienced Safety Consultant with at least 10 years’ expertise and Chartered IOSH membership, ensuring expert guidance throughout.
About the Brand
Website design outdated & many technical issues arise.
We faced the challenge of competing with hse.gov.uk, thefpa.co.uk, citation.co.uk and other authorities sites in the space.
We had overlapping clusters, broken internal links, generic anchors and poor management.
Main goal was simply to get more and more potential customers applying to dsear service.
While Local SEO can be pretty straight forward, in this case, we needed to attract customers across UK.
When we started, the client had about 3 referring domains to the site in total, so we had a lot of catching up to do.
The biggest problem was competing with organic positioning on HIGHLY competitive keywords and most of keywords were not on Page 1 of Google.
We conducted an SEO audit to pinpoint the root cause of the issue.
Once we gathered enough data in step one we established a set of rules and criteria for on-page optimisations based on what Google had recommended so that the site would comply with the E-A-T’s minimum requirements.
We analyzed who was linking to these pages on our competitors’ sites and reached out to let them know that we’d built a better, more comprehensive resource and asked for a mention.
Find trending blog topics for health & safety
Improvements to NAP for citations
We kickstart the project with broken & redirect link building campaigns.
From site audit to content strategy and link building, we implemented a complete SEO plan, resolving technical challenges and tracking performance to achieve measurable growth.
The original site had no content or SEO structure, so we redesigned it from the ground up.
Set up the website with clean code, proper tagging, and an SEO-friendly structure.
Added essential service and industry-related content to support visibility in search.
Launched a structured blog section to publish helpful and keyword-focused articles.
Used the blog to create a central resource for topics related to the HSE industry.
Improved loading speed with caching tools and backend improvements.
Added structured data, improved mobile usability, and enhanced overall site performance.
Implemented proper title tags, header tags, internal links, and clean URLs.
Continued technical work and content additions to support long-term SEO growth.
These efforts led to a 70% increase in organic sessions on the website.
Unlock Peak Performance.
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Average CPC
Organic Impression
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"Great Digital Marketing Partner In Growth"
Klove Beauty
Founded in India in 2024, Klove Beauty blends nature, science, and luxury in skincare. Beginning with its Snail Mucin Serum, Klove expanded into cruelty-free, pH-balanced products for all skin types. Based in Ahmedabad, the brand delivers innovative formulations that hydrate, repair, and protect promising skincare that truly loves your skin.
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